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Guidelines for businesses

How businesses can use Proofwell fairly.

Last updated: 24 Eylül 2026

Inviting customers

  • Invite all customers the same way; never only happy ones
  • No rewards for good reviews, and no asking for positive reviews or stars
  • No rewards, discounts or gifts for writing a review
  • Every invitation has an unsubscribe link

Replying

  • Replies are public and can't be deleted
  • Reply politely and don't share customers' personal details
  • Use private messages for order details

Reporting and proof

Report reviews that break the rules, not reviews you disagree with. A low rating alone isn't a reason. Reviews stay visible while we check, and paid plans don't speed up decisions.

Showing reviews

  • Widgets show your real score and recent reviews as written, including low ratings
  • Don't edit review text or use old scores
  • Follow our brand guidelines

Brand guidelines

If you break these rules

We may show a public warning on your page for at least 90 days, limit features or close the account. A first minor offence may get a private warning.

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