Topics, praised and criticised
Delivery, price, quality, service and more, with positive and negative counts.
Insights
Turn reviews into clear next steps
Proofwell reads the words and star ratings in your reviews and shows the topics customers mention most, what's getting better or worse, and how you compare.
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What customers talk about
PraisedCriticised
Delivery
Quality
Price
Service
What stands out
The problem
Reading hundreds of reviews takes hours you don't have
The most useful feedback is buried in review text. Patterns, like a problem with one branch or one week, are easy to miss until they hurt your rating.
How Proofwell helps
Patterns in seconds
- Topics such as delivery, price, quality and service, praised and criticised
- Your own tag words count as topics too
- What stands out, linked to the reviews behind it
- Benchmarks against similar businesses
How it works
Insights that update with every review
Reviews come in
Every new review is matched to topics from its words (English and Malay) and its star rating.
Patterns stand out
See which topics are growing, at which location and in which period.
Act and track
Open the reviews behind a topic, reply, fix the cause and watch the topic over time.
In detail
What you get
What stands out
Short facts worked out from your numbers, like a topic that's suddenly mentioned more.
Benchmarks
How you compare with similar businesses in your country, from public data only.
Location comparison
See which branch is doing best, and which topic stands out at each.
Visitors
How many people see your profile and widgets.
Downloads
Download reviews, invitations, topics and visitors for your own reports.
Facts, not guesses: insights are worked out from the words and ratings in your reviews, and always link to the reviews behind them. AI summaries and reply drafts are coming soon; AI will never write or change reviews.
Questions
Frequently asked
Which plans include insights?
Growth and higher plans. You can try them free during the trial.
Does AI reply to reviews for me?
No. AI reply drafts are coming soon, and even then you'll always read, edit and post the reply yourself.
How are topics found?
From the words in each review (English and Malay) and its star rating, plus the keywords of your own tags.
How often do insights update?
Every time you open them: new reviews count straight away.