Brand guidelines

How to use the Proofwell name, logo, colours and voice. For partners, press and businesses showing their Proofwell reviews.

↓ Logo, full colour↓ Logo, reversed↓ Mark only↓ Mark, reversed

Our name

We are Proofwell: one word, capital P, never “ProofWell”, “Proof Well” or “PROOFWELL” in running text. The name joins proof, the check behind every review, with well, a trusted source people return to.

Product termsProofScoreOur rating, 1.0–5.0. One word, capital P and S.
TaglineReviews you can actually checkUse as written. Short form: “Reviews with proof”.
Domainproofwell.ioAlways lowercase in text and links.

The mark is a speech bubble (the customer's voice) holding a check (proof), with a gold star (the rating). Together they say what we do: reviews, checked.

Proofwell
Primary: use on white and light backgrounds
Proofwell
Reversed: use on navy, green or dark backgrounds
Proofwell
Reversed on Forest green
Mark only: app icon, favicon, avatars, social

Space and size

Proofwell
Keep clear space around the logo equal to half the mark's height.
Minimum sizes
Full logo, screen96 px wide
Full logo, print25 mm wide
Mark only, screen16 px
Mark only, print6 mm

Logo don'ts

✕Don't stretch or squash
✕Don't change the colours
✕Don't rotate or tilt
✕Don't add shadows or effects
✕Don't place on busy backgrounds
PROOF WELL
✕Don't retype or split the name
Proofwell ★★★★★ Best!
✕Don't pair with fake rating claims
✕Don't remove the check or star

Colour

Three brand colours, used in balance with calm neutrals. Every page uses all three: green for actions and proof, navy for structure, gold for highlights.

Forest#166534RGB 22, 101, 52Primary: actions, proof, 5 stars
Forest dark#14532DRGB 20, 83, 45Hover, pressed
Forest tint#DCFCE7RGB 220, 252, 231Badges, highlights
Navy#1E40AFRGB 30, 64, 175Structure, links, headers
Navy tint#DBEAFERGB 219, 234, 254Panels, selected
Gold#A16207RGB 161, 98, 7Accent text and icons
Gold star#FACC15RGB 250, 204, 21Logo star only
Gold tint#FEF9C3RGB 254, 249, 195Accent backgrounds
Ink#0F172ARGB 15, 23, 42Headings
Slate#334155RGB 51, 65, 85Body text
Muted#64748BRGB 100, 116, 139Secondary text
Mist#F8FAFCRGB 248, 250, 252Page background

Dark mode

Forest#22C55ERGB 34, 197, 94Primary in dark mode
Navy#60A5FARGB 96, 165, 250Links in dark mode
Gold#FACC15RGB 250, 204, 21Accent in dark mode
Page#0B1120RGB 11, 17, 32Background
Surface#111827RGB 17, 24, 39Cards, panels
Text#F1F5F9RGB 241, 245, 249Headings

Ratings and proof badges

Star colour always follows the rating, so good and bad reviews are clear at a glance. Always show the number next to the stars.

5.0Excellent#166534
4.0Great#16A34A
3.0Average#D97706
2.0Poor#EA580C
1.0Bad#DC2626
Transaction-verifiedInvitedIdentity-verifiedVerified after reviewImportedUnverifiedUnder verification

Typography

Plus Jakarta Sans for everything, from headlines to buttons. It's free (Google Fonts), supports Latin, Vietnamese and more, and falls back to the system font for other scripts.

Display · 800Reviews you can check
Heading · 800Best rated this month
Button · 700Write a review
Body · 400Every review shows how it was checked, so you can decide how much to trust it.
Small · 500Posted 22 Mar 2025 · Transaction-verified

Voice

We sound like a fair, well-informed friend: plain, honest and calm. Never pushy, never hype.

Write like this
  • “We checked this review against an order.”
  • “We removed 14 reviews that broke our rules.”
  • “You can't pay to change your score.”
Not like this
  • “100% genuine, guaranteed!!!”
  • “Our AI-powered trust engine revolutionises reviews.”
  • “Boost your rating fast.”

Interface

Primary actionSecondary actionVerified Business

Rounded corners: 12–14px on cards, 8–10px on buttons, full round on badges. Light theme on the public site; portals also offer Dark, Dark sidebar and System.

Brand or press questions: brand@proofwell.io